Team — samantha ayson

Art Direction + Design

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Picture above: Instagram assets for 'Let's Go To The Broad' a digital advertising campaign I cooked up to attract a wide-range of audiences to the museum throughout its second year of life, post-opening in September 2015. The campaign featured (approved) artwork by El Anatsui, Mark Bradford, Jeff Koons, Yayoi Kusama, and Takashi Murakami from the Broad collection.

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Pictured above: Various digital banner ads for 'Creature' a collection installation at The Broad featuring work by contemporary artist Thomas Houseago.

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Pictured above: Street banner mock-ups for The Broad's very first special exhibition, 'Cindy Sherman: Imitation of Life.'

Social Media

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Opening an Art Museum in the Age of Social Media: The Broad, San Francisco Museum of Modern Art, and the Whitney Museum of American Art a presentation overview of the social media strategy work I did throughout the opening of The Broad museum.

Instagram Video

Recap video of The Broad + Otium restaurant's joint influencer event for 'Creature,' a new (at the time) collection installation at the museum.

Adorable 'Happy Holidays' designed and edited video I created with some outside audio design work.

Responsive social video for the announcement of The Main's identity and branding reveal. Ideated by me, brought to life by Use All Five.

Clip of an interview with artist Star Montana at Beta Main, test site for The Main, on her museum residency.

Writing + Press

Dicko Chan on sharing your work on social media for The Creative Independent

Chelsea Beck on starting a podcast for women who do themselves on Medium

Museums want you to photobomb their art on KPCC's The Frame

Shawna X on working for yourself for The Creative Independent

Erin Christovale on curating for The Creative Independent

On Place: Matthew Barney, Amber Tamblyn, Tao Lin, Nadya Tolokonnikova, Ocean Vuong, and Shantell Martin for The Creative Independent

Video Production

Globally acclaimed singer Adele was filmed performing "When We Were Young" in the immersive artwork by artist Yayoi Kusama Infinity Mirrored Room - The Souls of Millions of Light Years Away at The Broad museum. The resulting film was featured spectacularly at her performance at the BRIT Awards 2016.

The Broad museum's in downtown Los Angeles's first Summer Happening on June 25 featured performances by Perfume Genius, Mutant Salon, Narcissister, Lotic, and Cindytalk. The first program in the Nonobject(ive): Summer Happenings at The Broad series was inspired by The Broad's Cindy Sherman: Imitation of Life special exhibition.

Friends and supporters of The Broad museum send in their birthday wishes for the museum's first birthday. The Broad is a new contemporary art museum that opened its doors to the public on September 20, 2016.

In advance of their sold-out performance at The Broad museum in downtown Los Angeles, Clipping. tours the museum and gives their take on works of contemporary art by Meyer Vaisman, Christopher Wool, Mark Bradford, Julie Mehretu, and others.

Jeff Koons's metallic balloon animals and the graphic paintings of Andy Warhol and Roy Lichtenstein spring to life with an evening of pop music, Footwork, and yoga in the third program in Nonobject(ive): Summer Happenings at The Broad, titled Bling Bling, Pop Sensibilities.