Art Direction + Design
Picture above: Instagram assets for 'Let's Go To The Broad' a digital advertising campaign I cooked up to attract a wide-range of audiences to the museum throughout its second year of life, post-opening in September 2015. The campaign featured (approved) artwork by El Anatsui, Mark Bradford, Jeff Koons, Yayoi Kusama, and Takashi Murakami from the Broad collection.
Pictured above: Various digital banner ads for 'Creature' a collection installation at The Broad featuring work by contemporary artist Thomas Houseago.
Pictured above: Street banner mock-ups for The Broad's very first special exhibition, 'Cindy Sherman: Imitation of Life.'
Social Media
Opening an Art Museum in the Age of Social Media: The Broad, San Francisco Museum of Modern Art, and the Whitney Museum of American Art a presentation overview of the social media strategy work I did throughout the opening of The Broad museum.
Instagram Video
Recap video of The Broad + Otium restaurant's joint influencer event for 'Creature,' a new (at the time) collection installation at the museum.
Adorable 'Happy Holidays' designed and edited video I created with some outside audio design work.
Responsive social video for the announcement of The Main's identity and branding reveal. Ideated by me, brought to life by Use All Five.
Clip of an interview with artist Star Montana at Beta Main, test site for The Main, on her museum residency.
Writing + Press
Dicko Chan on sharing your work on social media for The Creative Independent
Chelsea Beck on starting a podcast for women who do themselves on Medium
Museums want you to photobomb their art on KPCC's The Frame
Shawna X on working for yourself for The Creative Independent
Erin Christovale on curating for The Creative Independent
On Place: Matthew Barney, Amber Tamblyn, Tao Lin, Nadya Tolokonnikova, Ocean Vuong, and Shantell Martin for The Creative Independent